Key Personnel Biographies

Robert Sugar

Robert Sugar


Visualisation expert, data scientist,
space entrepreneur, futurist.

Robert Sugar is a trained Physicist and veteran of the gaming and data industries. He was the founding designer of Nexus: Jupiter Incident and has consulted on a number of visual schemes for VR, gaming and space based satellite projects. Robert founded Crocotta Research and Development in 2013 and captained the company to success in a range of applied science contracts for SMEs and other organisations.

Milestones included a revolutionary breakthrough for Pharmaceutical Microscopes and a visualisation initiative for the EDRS launch at the European Space Agency (ESA). Ongoing work with sister company, N-Ware, enabled consolidation of other core contracts in data management, notably with blue chip clients like BMW and Siemens.

Urban Hawk is the latest spin off from those foundations of success: fusing the variety of Robert and his team’s collective scientific skills to a specific focus on image resolution and commercial application of satellite data for your business requirements, both short and longer term.

Robert was born in Hungary, where he retains a strong network of academic and commercial contacts. He is currently based in Bristol and Cambridge, with commutes to London, Birmingham and the continent or wherever the work takes him. A registered assessor for Innovate UK, Robert is frequently called upon to examine the merits of new proposals that advance the course of science and business in the UK and Europe.

A father of three, he enjoys taking his family for walks so that the work / life balance is applied and he can keep fit! Active in his local community (recently appointed school governor and a frequent guest of the great and good at Westminster), Robert also enjoys reading, watching and even writing science fiction.

James Murphy

James Murphy

Co-founder, Business Developer

James Murphy is a consulting Director at Urban Hawk and was instrumental in the company’s transition from pilot initiative to fully fledged working operation. He is your probable first contact as we assess your needs and craft bespoke plans.

James began working at Crocotta Research and Development in 2014, brokering deals with the European Space Agency and securing membership of the Enterprise for Europe (E4F) programme.

A graduate of New College, Oxford and the College (now University) of Law, James is a qualified Arbitrator and has taught and lectured in a number of sectors.

He has also advised top filmmakers on casting and thematic touches in scripts and his editorials at are well regarded by the industry. You might find James in his spare time on Park Runs and at British Military Fitness (BMF), sometimes raising money for charities (RNIB, Royal British Legion, Edwards’ Trust) along the way.

Erika Fucsok

Erika Fucsok


Erika is a trained economist and our in house expert on both macro and micro implications for a client’s business as they move forward with us. Her specialism is applying the ‘big’ ideas of corporate markets to small and medium enterprise models.

Erika will review every case and associated report, ensuring we communicate an accessible market vision. In her own words ‘The provision of data is just the beginning: it is the economic application of that tool which is the difference between success and failure in today’s changing marketplaces’.

A busy working mother with 3 girls at home, Erika enjoys baking cakes, dancing and aerobics as well as travel on the continent, schedule permitting.